“A painter should begin every canvas with a wash of black, because all things in nature are dark except where exposed by the light.”
LEONARDO DA VINCI.
Following the graphic design trends, my mission was to create an identity that could best express ideas of power and boldness as well as the concept of creative exchange that rules this artists' collective. The use of a handwritten font with a contemporary and impactful color palette instantly evoke emotion and character, emphasizing the concept of unique artistic exchanges. These are great shorthand to make the brand stands out for flair, creativity and be recognizable at a glance. The point-down triangle represents the female energy, each side and corner represent an artistic genre, and their combination in form creates a marvelous harmonic place where artists can exchange their own vision. A female silhouette strengthens the idea of an all-girl art collective platform.
For more insight, you can check out the Behance Project Page.
Graphic Design, Branding, Print DesignBehance Project Page